AI resurrects legendary Spanish singer to hawk beer

Home Technology AI resurrects legendary Spanish singer to hawk beer
AI resurrects legendary Spanish singer to hawk beer

The legendary Spanish singer Lola Flores died in 1995, but a brewery is using AI to bring her back to life. Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new ad campaign. The company pitches the commercial as a celebration of the diversity of Spanish accents. “Do you know why I was understood all over the world? “Because of my accent,” says Flores’ AI reincarnation. “And I’m not just referring to the way I talk…” The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and…

This story continues at The Next Web

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