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Russia’s VTB uses AI and Big Data to locate branches and ATMs
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Russia’s VTB uses AI and Big Data to locate branches and ATMs

VTB, Russia’s second largest bank, has begun using artificial intelligence to determine the ideal locations for branches and ATMs. The bank has developed and implemented a machine learning (ML) model that uses Big Data analysis to predict the demand for banking services in specific locations of the city. More than 5000 parameters are used to...

What Google Does With User Feedback via @sejournal, @MattGSouthern
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What Google Does With User Feedback via @sejournal, @MattGSouthern

This topic is covered in the latest installment of the Ask Googlebot series on YouTube. In the video, Google’s John Mueller addresses the following question: “What makes user feedback eligible enough for Google to decide to tweak its search ranking algorithm? Does Google consider that feedback in the future?” Mueller responds by discussing how user...

Know How Can Chatbots Help You to Automate Lead Generation
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Know How Can Chatbots Help You to Automate Lead Generation

Automated lead generation is the new trend in the chatbots Businesses have started to employ various tools and solutions to improve their business and customer satisfaction. For B2B businesses, one-stop solutions come chatbots, which are trending in the market in the present scenario. And so chatbots are becoming vital tools in enhancing lead generation and...

Valora digital wallet spins out from Celo with $20m Series A funding
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Valora digital wallet spins out from Celo with $20m Series A funding

Open-source blockchain payments outfit Celo is spinning out Valora, its native digital wallet, into an independent company that has already closed a $20 million Series A funding round led by Andreessen Horowitz. Celo is building an ecosystem focused on financial services DeFi systems and tools accessible to anyone with a smartphone. It launched Valora publicly...

Big Data Analytics Benefits: How to Analyse Big Data?
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Big Data Analytics Benefits: How to Analyse Big Data?

Here is how to analyze big data and its benefits Big data analytics is the ” sometimes complicated” process of analyzing large amounts of data in order to find information like hidden patterns, correlations, market trends, and consumer preferences that may aid businesses in making better decisions. Data analytics tools and approaches provide companies with...

Is Digital Transformation a Necessary Disruption for Change?
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Is Digital Transformation a Necessary Disruption for Change?

Digital Transformation can deliver value to the customers Digital transformation is a word that is commonly being used across the globe in the tech industries. Digital technologies are changing the way we view the world and businesses drastically. With time more and more companies are turning towards these technologies for satisfying their customers. When you...

Here’s how you can master your next seasonal digital marketing campaign
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Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them...

Design systems and SEO: does it help or hinder SERP achievements?
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Design systems and SEO: does it help or hinder SERP achievements?

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must...

Multilingual SEO for voice searches: Comprehensive guide
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Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process...

The importance of accurate keyword difficulty scores
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The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula...