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Health & Wellness Advertising Tips To Drive Holiday Sales
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Health & Wellness Advertising Tips To Drive Holiday Sales

The holidays are often thought of as retail season, with shopping at the top of everyone’s minds whether you’re buying or selling products on promotion for Black Friday and Cyber Monday. While not untrue, this period also represents the start of a peak season for another large vertical – namely Health and Wellness. Many Health...

7 Reasons Why An HTML Sitemap Is Still A Must-Have
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7 Reasons Why An HTML Sitemap Is Still A Must-Have

The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there is no good reason not to have one. If there is additional SEO value, that’s even better. A sitemap guides your website visitors to where...

Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022
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Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022

If you’ve been in the technical SEO world more than a hot minute, you’ve undoubtedly stumbled across technical SEO platform Deepcrawl in your online travels. It’s the enterprise SEO platform of choice for big brands such as Adobe, Disney, IBM, and Twitch – and the agencies and SEO pros who serve them, as well. Aside...

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
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SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate. Use it this holiday season (or any...

FLAN: Google Research Finds Better Machine Learning
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FLAN: Google Research Finds Better Machine Learning

Google recently explores a technique called instruction fine-tuning to train a model to be able to solving natural language processing problems in a general way. Rather than train a model to solve one kind of problem, this approach teaches it how to solve a wide range of problems, making it more efficient and advancing the...

Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?
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Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?

The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So does a high rating by human Quality Raters help your organic search rankings? If you’ve heard some buzz about Google’s Search Quality Evaluator Guidelines but...

Newsletter Sponsorships: Your New, Improved Marketing Strategy
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Newsletter Sponsorships: Your New, Improved Marketing Strategy

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the online pool of potential customers is beginning to shrink. Paid social...

Google Announces A Search Bug in News Tab
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Google Announces A Search Bug in News Tab

Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after December 1st. The issue that Google identified allowed non-news content to bleed through the Google news search results. Google’s Announcement of News Tab Search Bug...

Google Watches For How Sites Fit Into Overall Internet
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Google Watches For How Sites Fit Into Overall Internet

Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the...

YouTube Keyword Research Made Easier With Search Insights
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YouTube Keyword Research Made Easier With Search Insights

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. Search Insights is an experimental feature that is currently being tested within YouTube Studio. You utilize Search Insights to gather data on: What your audience is searching for What the general...