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Google Ads to Rollout New Advertiser Pages With a Focus on Transparency
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Google Ads to Rollout New Advertiser Pages With a Focus on Transparency

Google has announced “advertiser pages”, which allow users to learn more about the advertiser before visiting their site or making a purchase. What are Advertiser Pages? Advertiser pages will include enhanced ad disclosures for advertisers that have completed the verification process. These features are similar to the content that users see when they click “Why...

Twitter Adds Bitcoin & GoFundMe As Tipping Options
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Twitter Adds Bitcoin & GoFundMe As Tipping Options

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions. Twitter’s “tip jar” was introduced back in May as a way for users to earn money directly from other users. First access was given to select groups of English-speaking professionals and content creators. Now, simply...

PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP
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PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP

PageSpeed Insights now uses Lighthouse 8.4.0 which features two brand new audits. The most important addition helps publishers diagnose a widespread problem that negatively impacts the Largest Contentful Paint metric. This new audit will help publishers achieve better Largest Contentful Paint (LCP) scores. Largest Contentful Paint There has been a longtime issue with Largest Contentful...

Google Updates Keyword Matching Processes for Phrase & Broad Match
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Google Updates Keyword Matching Processes for Phrase & Broad Match

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match. The Basis For This Change Earlier this year, Google announced that an exact match keyword...

Social media marketing: four keys to boost lead generation and sales
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Social media marketing: four keys to boost lead generation and sales

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales...

Google: Referral Traffic Doesn’t Increase Link Equity
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Google: Referral Traffic Doesn’t Increase Link Equity

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on. This topic is discussed during the Google Search Central SEO hangout recorded on September 17, 2021. Google’s John Mueller is asked a question about link equity and whether it increases...

20 Great Search Engines You Can Use Instead of Google
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20 Great Search Engines You Can Use Instead of Google

Google isn’t just another search engine. It is the search engine that many people turn to for everyday searches, product research, and staying up to date on the latest news. Google is also the main search engine of focus for SEO and marketing professionals. With a market share above 90%, it’s hard to argue that...

How to Set Up Your Google Analytics 4 for Success
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How to Set Up Your Google Analytics 4 for Success

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked about previously, Google Analytics 4 will eventually be our only GA platform option. This alone...

How to Get Your Facebook Page or Account Verified
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How to Get Your Facebook Page or Account Verified

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons. For starters, being verified on a huge social media platform...