Category: SEO

Home SEO
How A Solid Content Strategy Can Empower Your Team [Podcast]
Post

How A Solid Content Strategy Can Empower Your Team [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content...

Avoid These 6 Common Google News Optimization Mistakes
Post

Avoid These 6 Common Google News Optimization Mistakes

Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips. With multiple perspectives on current affairs. There hasn’t...

Last Call: 5 Tips To Capture Last Minute Ecommerce Sales
Post

Last Call: 5 Tips To Capture Last Minute Ecommerce Sales

Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person while sticking to an agreed-upon budget. For some, this is a delight, and they knock out all their shopping in the weeks (or months) leading up to Black Friday or Cyber...

6 JavaScript Optimization Tips From Google
Post

6 JavaScript Optimization Tips From Google

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. Kent identifies common performance problems caused by JavaScript and goes over steps you can take to fix them. 1. Avoid JavaScript File Proliferation Avoid proliferation in the number of JavaScript files on...

Google Launches Tool For Practicing Job Interviews
Post

Google Launches Tool For Practicing Job Interviews

Google has launched Interview Warmup, a new tool that uses artificial intelligence to help people prepare for job interviews. Part of the Grow with Google and Career Certification initiatives, it asks common interview questions and transcribes answers in real-time. Originally intended to help Google Career Certificate learners prepare for job searching, Interview Warmup is now open...

TikTok Launches Creator-Crediting Feature
Post

TikTok Launches Creator-Crediting Feature

TikTok is adding a new feature that will allow users to credit video creators and trend originators. By allowing users to tag, mention and credit a video in posts, it will encourage people to credit their sources of inspiration. Currently, when TikTok users want to credit another video, they can only acknowledge that creator in...

Three critical keyword research trends you must embrace
Post

Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will...

8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)
Post

8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)

If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content. There are numerous benefits to incorporating infographics that can help your marketing strategy and build brand authority. First, it incentivizes readers to stop and focus on the information...

Reverse Image Search: Everything You Need To Know
Post

Reverse Image Search: Everything You Need To Know

Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found it isn’t the original source, nor does it link to the original source. Who created the image? You need this information if you want to...

Google Criticizes Canada’s Proposed “Link Tax”
Post

Google Criticizes Canada’s Proposed “Link Tax”

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act would compel tech companies to negotiate deals with news organizations for content that appears on their platforms. It’s modelled after legislation introduced in Australia last...