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Google: Bolded Text Can Help Your SEO
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Google: Bolded Text Can Help Your SEO

Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. This is stated during the Google Search Central SEO office-hours hangout recorded on November 12, 2021. A question is submitted asking about the benefits of using bolded text. Is it purely...

Domain Age: Is It A Google Ranking Factor?
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Domain Age: Is It A Google Ranking Factor?

Does Google favor older, established domains in its search results? Does buying a brand new domain name put you at an SEO disadvantage? These are just a couple of the questions surrounding domain age as a ranking factor – a topic that has been hotly contested and debated during the past two decades. We know...

WordPress Template Plugin Vulnerability Hits +1 Million Sites
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WordPress Template Plugin Vulnerability Hits +1 Million Sites

Starter Templates — Elementor, Gutenberg & Beaver Builder Templates plugin by the publishers of the Astra WordPress theme contains a vulnerability affecting over a million websites. The exploit allows an attacker to upload malicious scripts, stage a total site takeover and attack visitors to the vulnerable website. Starter Templates — Elementor, Gutenberg & Beaver Builder...

Fresh Content As A Google Ranking Factor: What You Need to Know
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Fresh Content As A Google Ranking Factor: What You Need to Know

Fresh content helps you rank better in Google’s organic search results. That’s the claim – you’ve probably heard it quite a few times in SEO. But is it true, false, or “it depends”? Read on as we dive into the idea of content freshness as a ranking factor. The Claim: Fresh Content As A Ranking...

Why Google Discover Traffic Goes Away
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Why Google Discover Traffic Goes Away

Google’s John Mueller answered an Office-hours hangout question about the reasons why Google Discover traffic might all of a sudden stop. His answered covered ways to diagnose on-page issues and content policy violations unique to Google Discover. Google Discover Google Discover is a source of traffic to websites that is different from search-related traffic from...

Can Site Quality Be Quantified in Search Console?
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Can Site Quality Be Quantified in Search Console?

Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated having looked into a search console quality metric to help publishers. What is Site Quality? The idea of site quality seems deceptively simple but it’s...

How To Use the Semrush Audience Insights for Your Marketing Campaigns
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How To Use the Semrush Audience Insights for Your Marketing Campaigns

Are you sure you have a feel for your target online audience? Marketing itself is not rocket science, but consumer behavior sure can feel like it. Customers make choices based on many volatile factors, some of which are not at all obvious. You can’t predict their actions, but you can leverage consumer insights to optimize...

Google Spam Update Done Rolling Out
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Google Spam Update Done Rolling Out

Google’s spam update has finished rolling out in search results worldwide, the company confirms in a tweet. Exact details of the update were not provided, though Google regularly rolls out spam updates to maintain the quality of its search results. Google launched three spam updates already this year. This latest update marks the fourth Google...

The Definitive Guide to Brand Storytelling (+ Free Template)
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The Definitive Guide to Brand Storytelling (+ Free Template)

When you think about the greatest brand storytellers of all time, which ones come to mind? Disney? Apple? Airbnb?  These famous brands all have one thing in common: they put storytelling at the heart of everything they do. Stories grab our attention — and there is scientific evidence to prove it. When we hear stories,...

Do You Have an SEO Triage Plan? 11 Things to Check
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Do You Have an SEO Triage Plan? 11 Things to Check

Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits. There’s clearly something wrong. Maybe traffic has taken a major dive, or it could be that pages aren’t even getting indexed. Other SEO companies or professionals have been unable to pinpoint (or convince...