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The Ultimate Guide to Digital Marketing
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The Ultimate Guide to Digital Marketing

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business. What Is...

13 Effective Ways to Reduce Your Google Ads CPA
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13 Effective Ways to Reduce Your Google Ads CPA

The need to decrease cost per acquisition (CPA) has increased significantly as Google Ads continues to mature, leaving many marketers wondering: What tools do I have to reduce Google Ads CPA? What factors should I consider when optimizing CPA? Despite loosening definitions on keyword matching, increased opaqueness (Search Terms report limitations; responsive ad reporting), and...

Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights
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Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights

This post was sponsored by Adchieve. The opinions expressed in this article are the sponsor’s own. Google wants to make PPC campaign management easier and therefore takes the bid management and keyword management off your hands. This is how Google manages campaigns – via machine learning – for Smart Bidding and Smart Shopping. Smart Shopping...

How to Create Video Ads that People Won’t Skip
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How to Create Video Ads that People Won’t Skip

Influencers and brands are always searching for the best ways to engage with their audience on social media. New content trends, new formats, and new social platforms are emerging all of the time, but there is one type of content that remains supreme: video. Why Marketers Use Video Ads Digital videos allow us to connect...

10 News SEO Tips from The New York Times’ Christine Liang
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10 News SEO Tips from The New York Times’ Christine Liang

News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO. Christine Liang, the SEO Director at The New York Times, brought solutions to the 2021 News and Editorial SEO Summit (NESS) via her presentation, “Everything you need to know about editorial SEO.” As...

Improve Your ROAS with Geofencing Marketing
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Improve Your ROAS with Geofencing Marketing

Geofencing is a marketing technique used to identify potential prospects based on their location. The beauty of geofencing is that you can leverage hyper-specific location information to engage folks, using their location as an indication of what they might be interested in. In this article, we’ll cover some of the most common ways that geofencing...

News SEO: Popular Topics, Hot Takes & Expert Tips
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News SEO: Popular Topics, Hot Takes & Expert Tips

How can you consistently lead the news in search when hot stories are breaking? That’s a difficult enough task on its own. But publishing success isn’t only about dominating in Google News. Far from it. Building a viable news business requires multiple revenue streams powered by evergreen content, informational/educational resources, and ongoing audience engagement, as...

11 Killer Tactics for Your Local Online Marketing Strategy
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11 Killer Tactics for Your Local Online Marketing Strategy

Local businesses have a unique challenge when it comes to marketing. While you might think that online marketing for local businesses should be easier because they operate in a smaller area, in fact, it is often the opposite.  Local businesses not only have to find their ideal target customer, like everyone else, but they also...

How Can I Drive More Traffic To Targeted Landing Pages?
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How Can I Drive More Traffic To Targeted Landing Pages?

Today’s Ask an SEO question comes from Emmanuel in London, who asks: “How do I drive traffic to my key landing pages when it’s being distributed to other informational pages? I am trying to effectively implement more keywords on my home page to drive more traffic there, as opposed to where the traffic is mainly...