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10 Content Marketing Trends To Watch In 2022 [Infographic]
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10 Content Marketing Trends To Watch In 2022 [Infographic]

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for...

Hospitality SEO Best Practices For 2022 & Beyond
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Hospitality SEO Best Practices For 2022 & Beyond

Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions. There are signs of life as people start to...

The 53 Best SEO Tools
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The 53 Best SEO Tools

Whether you’re looking for free SEO tools or for a more comprehensive SEO suite, there are plenty of options available. Below, we’ve broken down both free and paid SEO tools into different categories to streamline your research. From local SEO tools to keyword research tools and more, there’s something for every marketer. Read on to...

Google: Keep 301 Redirects In Place For A Year
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Google: Keep 301 Redirects In Place For A Year

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes a while for Google to process a major change like a site move. If redirects are in place for less than a year then Google...

10 WordPress Image Optimization Plugins For Faster Page Speed
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10 WordPress Image Optimization Plugins For Faster Page Speed

Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the importance of page speed for both search rankings and user experience, this is an area worth getting right. On WordPress sites, image optimization plugins can...

How To Prioritize Content Audit Findings & Take Action
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How To Prioritize Content Audit Findings & Take Action

Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new one? These are common questions when working on a content team. If you find yourself asking these questions, it might be worthwhile to take a...

The 11 Best SEO Books You Should Read
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The 11 Best SEO Books You Should Read

What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In this article, we have included some of the most popular books on search engine optimization, link building, local search, and search engines by well-known SEO...

2021 Google updates round up: everything businesses need to win at search
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2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized...

Meta Makes It Easier To Run Cryptocurrency Ads
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Meta Makes It Easier To Run Cryptocurrency Ads

It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number of regulatory licenses it accepts from three to 27, which should make many more businesses immediately eligible to run ads about crypto. Previously, in order...

SEO Split-Test Result: How to Use Headings Effectively
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SEO Split-Test Result: How to Use Headings Effectively

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: Only 31% of our followers guessed it right, the test result was...