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17 SEO Copywriting Tips To Help Your Rankings
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17 SEO Copywriting Tips To Help Your Rankings

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process. For those site owners who want to grow their visibility through content, understanding SEO copywriting is the right place...

Everything You Need To Know About Cloudflare For SEO
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Everything You Need To Know About Cloudflare For SEO

Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works. Some think that the platform is nothing more than another DNS management system. However, I can confidently say that the platform offers exceptional features for: SEO security. DDoS protection. Speed...

Just Getting Started In SEO? Experts Share 5 Helpful Tips
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Just Getting Started In SEO? Experts Share 5 Helpful Tips

Considering a career in SEO? The sheer volume of information out there can be intimidating when you’re just getting started in SEO. We asked industry experts to share their advice for those trying to find their way in a fledgling SEO career, and here are their top tips. 1. Build On Your Existing Skills &...

How To Use Content Marketing For Customer Retention & Loyalty
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How To Use Content Marketing For Customer Retention & Loyalty

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services. In reality, we should be focused on retaining the customers we do have. But how do you build out...

LinkedIn Virtual Event Attendance Up 231%
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LinkedIn Virtual Event Attendance Up 231%

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The increase in attendance correlates with an increase in the number of virtual live events on LinkedIn, as 150% more events were created year-over-year. That number is likely continue going up with LinkedIn...

12 Important Image SEO Tips You Need To Know
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12 Important Image SEO Tips You Need To Know

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite. You’ve added a giant bowling ball weight...

8 Quick SEO Wins For Your Brand New Website
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8 Quick SEO Wins For Your Brand New Website

Websites can take time to return on your investment of money and resources you put into them. That doesn’t mean you have to sit back and wait for that day to come. In fact, there’s a lot you can control with search engine optimization. There are specific SEO factors that you can take advantage of...

What Is A Content Marketing Matrix & Do We Need One?
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What Is A Content Marketing Matrix & Do We Need One?

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful tool in the storytelling arsenal. But maybe it’s time to re-examine our content marketing matrix. What is a content marketing matrix and do we need...

Google Autocomplete: A Complete SEO Guide
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Google Autocomplete: A Complete SEO Guide

Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is. SEO professionals, paid search marketers, content marketers, and social media managers can all benefit from using Google Autocomplete to help with different keyword-focused and...

Picking Apart the December 2021 Product View Update Page by Page 
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Picking Apart the December 2021 Product View Update Page by Page 

On December 1, 2021, Google announced it had begun to roll out the December 2021 Product Review Update. The update is meant to better serve users by rewarding in-depth product reviews while avoiding those that merely serve as a segue to affiliate revenue without offering much actual value.  Google described the update as being “designed...