Category: SEO

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Case Study: How long should your title be?
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Case Study: How long should your title be?

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: This time the majority guessed it right. The result was negative. Read...

YouTube Adopts More Features From Twitch
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YouTube Adopts More Features From Twitch

YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch. The new perks could incentivize more users to sign up for paid memberships, which equals more revenue for creators. Here’s more about YouTube channel memberships and the new perks being added. YouTube...

What Can I Do With a Free Account from Semrush?
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What Can I Do With a Free Account from Semrush?

If you’re not really sure what you can do for free with Semrush software, this post is for you!  Highlights of what you currently get with a free Semrush account include: Full access to Backlink Analytics (promotion running until December 31, 2021) Daily competitor or keyword research with up to 10 new queries per day...

SEO Clinic: Real Ways to Improve Your Local SEO
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SEO Clinic: Real Ways to Improve Your Local SEO

Digital marketers and SEO pros are always generous with knowledge and expertise-sharing. But it’s one thing to read a blog or watch a video about SEO. It’s another thing to see real SEO experts offer actionable and specific advice on an actual site.  We thought so too.  In this first episode of our “SEO Clinic”...

A Complete Guide to Keyword Search Volume for SEO
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A Complete Guide to Keyword Search Volume for SEO

Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood. This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO. What is Keyword Search Volume? Keyword search volume is the number...

BBB Rating: Is It a Google Ranking Factor?
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BBB Rating: Is It a Google Ranking Factor?

Google’s algorithms rely on more than 200 signals for ranking, but is BBB rating one of them? Google has denied it on at least three separate occasions. However, that doesn’t necessarily mean they completely ignore it either. Let’s examine the evidence. The Claim: BBB Rating Isn’t a Ranking Factor We’ll start by taking a look...

7 Proven Ways to Improve Your PPC Campaign Performance
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7 Proven Ways to Improve Your PPC Campaign Performance

Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: To look at it with fresh new eyes, making use of our expertise and hard-earned skills. We need to...

12 Completely Outdated SEO Practices You Should Avoid
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12 Completely Outdated SEO Practices You Should Avoid

Search engines work towards improving their algorithms on an ongoing basis to ensure a positive experience for search users. As a part of these efforts, they will identify and remove anything they deem as low quality or spam from search engine results pages. What does that mean for marketers? If you aren’t updating your tactics...

WordPress Releases Gutenberg 11.6 – Top 4 Achievements
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WordPress Releases Gutenberg 11.6 – Top 4 Achievements

WordPress released Gutenberg 11.6, the latest version of the block-based website editing experience. This new release features useful enhancements and a number of bug fixes as well. Perhaps the most interesting is the ability to crop and edit a logo image directly in a WordPress editor. Gutenberg Site Editor Gutenberg is a WordPress site builder...

Google on Using CSS to Hide Internal Links
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Google on Using CSS to Hide Internal Links

Google’s John Mueller answered a question in a Google SEO Office Hours hangout about hidden internal links in the footer. He explained why it’s not a big deal in terms of getting penalized but that it’s more an issue of site improvement. That’s a little surprising because hidden links have traditionally been seen as a...