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Outbound Links to Authority Sites Good For SEO?
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Outbound Links to Authority Sites Good For SEO?

Google’s John Mueller offered his feedback on the SEO practice of linking out to authoritative websites. John Mueller explained the background of this SEO tactic and offered Google’s point of view about it, saying that it doesn’t really change anything. Outbound Links to Authority Sites for SEO There is an SEO practice dictating that that...

How to Generate Leads with Inbound Marketing
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How to Generate Leads with Inbound Marketing

Do you want more leads for your business? In the past, most businesses focused on outbound marketing tactics such as direct mail, radio spots, TV commercials, and newspaper advertising to drive traffic. Now, there is a more cost-effective way to reach your customers where and when it counts and to see what marketing efforts are...

Facebook Explains October 4 Outage
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Facebook Explains October 4 Outage

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. All three properties — Facebook, Instagram, and WhatsApp — went down starting around 11:40AM ET Monday and remained inaccessible until they came back online some hours later. To make matters worse, many of Facebook’s...

Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
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Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage

Facebook, Instagram, WhatsAPP and Oculus VR went down early on October 4, 2021. The outage continued through the afternoon. It’s been determined from multiple sources that the outage is likely due to a major misconfiguration that knocked the sites completely off the Internet in what has been described as an epic and nightmare scenario. Earlier...

The Fast & Easy Guide to HTML Link Codes
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The Fast & Easy Guide to HTML Link Codes

Hyperlinks are a fundamental part of the Internet; you likely clicked on a few to land on this page. While they’re mostly used to navigate websites and applications, they can also boost your SEO campaigns.  What Is a Hyperlink? A hyperlink connects one online location to another. You click on hyperlinks to “jump” to different...

Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings
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Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings

Setting up and optimizing a Shopify store is faster than ever, thanks to the creation of SEO apps and tools that easily integrate with this popular ecommerce platform. Studies have shown that the first organic search result in Google will average a 28.5% click-through rate (CTR). The second position search result drops to a 15%...

Are Chrome Bookmarks a Google Ranking Factor?
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Are Chrome Bookmarks a Google Ranking Factor?

Does Google use data around how many times a site is bookmarked in Chrome as a ranking factor? I have to admit, I hadn’t heard about this one when asked to look into it. And when I went looking to see if Search Engine Journal has ever reported this in our site’s history, I didn’t...

WWW vs. non-WWW: Which is Better for SEO?
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WWW vs. non-WWW: Which is Better for SEO?

While browsing the internet or optimizing websites, you may have come across sites that are not using “www” prefixes, instead opting for non-www. For example, URLs with www: https://www.example.com http://www.example.com And URLs without www: https://example.com http://example.com Does it matter if a site is using www or non-www URLs, and is there an SEO impact to...

Google MUM Algorithm Can Do More than Rank Websites
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Google MUM Algorithm Can Do More than Rank Websites

Google’s John Mueller was asked about how many search queries the MUM algorithm was affecting. John said he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used in contexts beyond just ranking. Question About Google Application of MUM Technology The MUM algorithm is impressive because it can search...