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3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience via @sejournal, @TaylorDanRW
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3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience via @sejournal, @TaylorDanRW

Working with and optimizing large ecommerce websites comes with two major challenges: acquiring users through organic search, then converting those visitors. While conversion might not strictly fall into the realms of SEO, unless the traffic we bring to the client’s website converts and helps them meet their objectives, it may as well not exist. This...

The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson
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The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made updates to improve the mobile experience. As a marketer who advertises mainly B2B businesses, it’s great to see Google updates...

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster
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Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Google is not showing publisher title tags for just under 20% of search results (commonly referred to as the SERPs). Some in the search marketing community have begun calling Google’s title tag update Titlepocalypse because some sites are losing traffic, presumably from badly rewritten titles in the SERPs. Google Title Tag Update Casualty Search marketer...

How Instagram Ranks Search Results via @sejournal, @MattGSouthern
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How Instagram Ranks Search Results via @sejournal, @MattGSouthern

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in the main feed, stories, reels, and explore sections. The way Instagram ranks search results is different because it relies on a user...