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The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson
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The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made updates to improve the mobile experience. As a marketer who advertises mainly B2B businesses, it’s great to see Google updates...

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster
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Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Google is not showing publisher title tags for just under 20% of search results (commonly referred to as the SERPs). Some in the search marketing community have begun calling Google’s title tag update Titlepocalypse because some sites are losing traffic, presumably from badly rewritten titles in the SERPs. Google Title Tag Update Casualty Search marketer...

How Instagram Ranks Search Results via @sejournal, @MattGSouthern
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How Instagram Ranks Search Results via @sejournal, @MattGSouthern

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in the main feed, stories, reels, and explore sections. The way Instagram ranks search results is different because it relies on a user...

10 Ecommerce Marketing Strategies & Tactics to Improve Sales
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10 Ecommerce Marketing Strategies & Tactics to Improve Sales

What Is Ecommerce Marketing? Ecommerce marketing involves using a campaign to bring in new customers and encourage returning customers. You can use eCommerce tactics for businesses of all sizes and can easily implement your ideas with the right tools.  Here are 10 tips to help you with eCommerce marketing: 1. Maximize your Email Campaigns Email...