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How To Set Up Google Analytics For Shopify
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How To Set Up Google Analytics For Shopify

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you need to make store optimizations that increase your search visibility, conversions, and revenue. Implementing Google Analytics for your Shopify store may seem daunting but...

A Guide to Optimizing for Google News, Top Stories, and Discover
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A Guide to Optimizing for Google News, Top Stories, and Discover

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers. Each day until December 24th,...

Keyword Density: Is It A Google Ranking Factor?
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Keyword Density: Is It A Google Ranking Factor?

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded? We know keywords are important to Google. It’s difficult to rank content for a specific term when the words don’t...

What is gated content: Lead gen hero or marketing villain
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What is gated content: Lead gen hero or marketing villain

How many SEO experts does it take to change a light bulb?* Enter your email address and we’ll send you the answer. Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is...

All In One SEO Vulnerability Affects +3 Million Sites
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All In One SEO Vulnerability Affects +3 Million Sites

Security researchers at Jetpack discovered two serious vulnerabilities in the All In One SEO Plugin. The vulnerabilities could allow a hacker to access usernames and passwords and also perform remote code execution exploits. The vulnerabilities are dependent on each other in order to be successful. The first one is called a Privilege Escalation Attack, which...

Adobe Announces Free Creative Cloud Express
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Adobe Announces Free Creative Cloud Express

Adobe announced a free creative suite that contains the core functionality of Photoshop, Illustrator, and Premiere Pro. Creative Cloud Express is aimed at non-experienced users, comes with 1 Million free stock images, thousands of templates and will soon feature social media tools. Design Tools With No Learning Curve Adobe designed the free editing suite so...

7 Steps To Outrank Your True SEO Competition
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7 Steps To Outrank Your True SEO Competition

This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Any good athlete knows the value of watching a competitor’s games to study their strategy and learn how they move. The game of SEO is essentially the same: you have to predict your competition’s next move if you’re going...

InMotion Hosting Server Failure
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InMotion Hosting Server Failure

InMotion hosting suffered a major hardware failure on Monday December 13, 2021. The point of failure was the RAID array, which is the hard drives. The current status is that servers are being restored with the most up to date backups. InMotion Server Failure The server failure appears to have only affected one server, with...

New Marketing Ideas, Strategies & Channels For 2022
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New Marketing Ideas, Strategies & Channels For 2022

Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options? We can help. On December 1, I moderated a sponsored webinar presented by Bill Rossell, Chief Sales Officer of 1SEO Digital Agency. Rossell shared the...

SEO Trends 2022, According to 44 Experts [Ebook]
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SEO Trends 2022, According to 44 Experts [Ebook]

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2022? This is the question we ask every year here at Search Engine Journal. And, 44 of today’s top SEO professionals gave us their thoughts. In SEO Trends 2022, you’ll discover what will influence the way...