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First Input Delay (FID) and Total Blocking Time (TBT) Explained
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First Input Delay (FID) and Total Blocking Time (TBT) Explained

What is FID/TBT? First Input Delay (FID) measures the time between a user’s first interaction on a page (clicking a button or a link) and when the browser responds and performs the intended function. In simple terms, First Input Delay tells us how long a user had to wait for a response from the interface...

Google Analytics for Shopify Stores: Everything You Need to Know via @sejournal, @KayleLarkin
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Google Analytics for Shopify Stores: Everything You Need to Know via @sejournal, @KayleLarkin

“Which of my Shopify customers are most valuable?” If you’ve ever taken advantage of an email signup coupon only to never shop from that online store again, you can understand the importance of that question. Identifying your most valuable customers enables you to fine-tune your marketing efforts to increase profitability while reducing the cost of...

New Research Shows How to Win in Local Search via @sejournal, @martinibuster
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New Research Shows How to Win in Local Search via @sejournal, @martinibuster

New research from Silicon Valley agency Milestone Internet reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels. Methodology: Millions of Sessions and Page Views Analyzed The Milestone Internet research paper analyzed 500 location based businesses, their sessions and page...

How to Use Competitor Keywords to Improve Your Digital Strategy
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How to Use Competitor Keywords to Improve Your Digital Strategy

Staying aware of your competition is a good practice for any kind of business.  A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves.  What is a Competitor Keyword Analysis (and Why Should You Care)? Users know what results they’re looking...

Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern
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Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started...