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6 Steps an SEO Agency Took to Create an Ecommerce Page for a Bakery
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6 Steps an SEO Agency Took to Create an Ecommerce Page for a Bakery

Welcome back to the next episode of our SEO Reality Show! In previous episodes, we’ve looked at multiple steps that the expert agency took to increase the Edelweiss Bakery’s website ranking potential, including the process of creating strong blog content and checking for potential technical errors. The bakery already had an existing ecommerce section before starting...

Major Google Algorithm Updates You Need To Know For 2022 Planning
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Major Google Algorithm Updates You Need To Know For 2022 Planning

Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality of results has helped Google decrease the number of irrelevant results appearing on a search results page by over 40% over the past five years,...

Get to Know Google Analytics 4: A Complete Guide
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Get to Know Google Analytics 4: A Complete Guide

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers. Each day until December...

How To Think More Creatively About PPC
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How To Think More Creatively About PPC

It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents. Or perhaps you’re abstaining from a channel because straightforward tactics get disapproved. In this installment of...

Don’t Do This On Facebook: A Guide For Marketers
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Don’t Do This On Facebook: A Guide For Marketers

Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast. A robust social platform for business marketing, Facebook is one of the monsters of the social media realm. With a considerable amount of users of all ages, all of whom have varied...

cPanel Plugin Contains Log4j Vulnerability
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cPanel Plugin Contains Log4j Vulnerability

The popular cPanel web hosting server control panel software recently issued a patch to fix a critical flaw in the log4j Java library discovered in part of the software used for email. The vulnerability itself is named, Log4Shell. Log4j Critical Log4Shell Vulnerability Log4j is a Java library that adds a drop-in functionality to many online...

Google: You Don’t Need To Be An Authority To Rank
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Google: You Don’t Need To Be An Authority To Rank

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search Central SEO office-hours hangout recorded on December 10. Brian Harnish joined the livestream to ask Mueller a followup question regarding a comment he made on...

Google Will Deindex Pages If Site Is Down For Several Days
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Google Will Deindex Pages If Site Is Down For Several Days

Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on December 10. An SEO named Aakash Singh called in to the livestream to ask...

Google Says No Penalty For Using Affiliate Links Without Markup
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Google Says No Penalty For Using Affiliate Links Without Markup

Google’s Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup. This is stated during the Google Search Central SEO office-hours hangout recorded on December 10. A question is submitted asking if a website will be penalized for not marking up affiliate links with the...