Discuss the future of connected fitness with Mirror’s Brynn Putnam at Disrupt 2021

Home Business Discuss the future of connected fitness with Mirror’s Brynn Putnam at Disrupt 2021

The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportwear company Lululemon’s acquisition of the brand for $500 million in June.

It’s an impressive number for the five-year-old company, which came out of stealth at TechCrunch Disrupt in 2018. Three years later, CEO Brynn Putnam will return to the Disrupt stage on September 21-23 to chart how the company grew from a small-scale startup to one of the leading names in a home fitness industry that saw a massive surge over the past year and a half.

A former ballerina and founder of New York fitness chain Refine Method, Putnam’s career has been a fascinating one — up to and including her time at Mirror. We’ll discuss how the company embraced a boom in connected fitness, why the time was right for acquisition and what the landscape for the industry will look like going forward.

Stay at home orders have had a profound impact on the way we get fit, leading many frequent gym goers to embrace high-tech, at-home methods. Is this the beginning of a sea change for the way the world works out? Or will a return to normal lead buyers to dust off their gym memberships? Find out at TC Disrupt his September and grab your tickets for under $99 for a limited time!

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