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4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to. Whether you’re investing in your...

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Scientists find the molecules necessary for life swirling newborn planets

Did you know Neural is taking the stage this fall? Together with an amazing line-up of experts, we will explore the future of AI during TNW Conference 2021. Secure your online ticket now! A team of researchers at the University of Leeds recently made the startling discovery that many observable protoplanets are surrounded by the raw molecules...

Former Employer of Memestock King ‘RoaringKitty’ Gets Hit With $4 Million Fine
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Former Employer of Memestock King ‘RoaringKitty’ Gets Hit With $4 Million Fine

A GameStop store in Alhambra, California in January 2021.Photo: Frederic J. Brown / AFP (Getty Images) The former employer of “RoaringKitty,” the online trader who helped spark off a Reddit-fueled short squeeze on hedge funds betting against Gamestop stock, has agreed to shell out a $4 million fine. Advertisement Keith Gill, who went by RoaringKitty...

Rare Absence of Summer Snow Is Killing Mount Shasta’s Glaciers
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Rare Absence of Summer Snow Is Killing Mount Shasta’s Glaciers

Timelapse showing snow and ice on Mount Shasta from 2017 to 2021.Gif: Sentinel Hub The peaks of Mount Shasta are typically covered in snow year-round, but intense heat and extreme drought have rendered the mountain unrecognizable. Experts worry that glaciers on the dormant volcano are at risk of disappearing forever, should climate trends continue. Advertisement...

The Subscription-Less Version of Office 2021 Launches Oct. 5
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The Subscription-Less Version of Office 2021 Launches Oct. 5

Microsoft is rolling out Office 2021 and Windows 11 on the same day.Image: Sajjad Hussain (Getty Images) The new version of Microsoft Office for Windows and macOS is dropping Oct. 5—the same day Microsoft will officially release Windows 11. Advertisement While some folks may have migrated over to the cloud-based Microsoft 365, which automatically updates the...

Marvel’s Eternals Star Lauren Ridloff Wants Movie Theaters to Be More Accessible for Everyone
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Marvel’s Eternals Star Lauren Ridloff Wants Movie Theaters to Be More Accessible for Everyone

Lauren Ridloff as Makkari in The Eternals.Photo: Sophie Mutevelian/Marvel Studios via NY Times As movie theaters continue to adapt to the effects of the ongoing covid-19 pandemic, conversations about the accessibility of the theater experience—for audiences, critics, and creatives alike—have become an important factor in discussing the industry’s slow attempts to return to “normalcy.” But...

Jeff Bezos Grits Teeth to Congratulate Elon Musk, Who Makes Fun of Him Constantly
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Jeff Bezos Grits Teeth to Congratulate Elon Musk, Who Makes Fun of Him Constantly

But there’s some speculation that he might have copied the tweet from Branson. Gritted Teeth Blue Origin CEO Jeff Bezos congratulated his rival and occasional cyberbully Elon Musk for the successful launch of Inspiration4 on Thursday — which may have been difficult for the billionaire to do, considering reports of his personal jealousy toward Musk. ...

SpaceX Launch Spits Out Epic, Firey Jellyfish in Night Sky
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SpaceX Launch Spits Out Epic, Firey Jellyfish in Night Sky

Here’s why. Fireworks SpaceX launched the first-ever all-tourist mission into orbit Wednesday evening. When the Falcon 9 rocket took off from NASA’s Kennedy Space Center in Florida at around 8 pm Eastern time, about half an hour after sunset, onlookers were treated to an incredible sight: a hazy, jellyfish-like “nebula” caused by the rocket burning...

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Mirantis launches cloud-native data center-as-a-service software

Mirantis has been around the block, starting way back as an OpenStack startup, but a few years ago the company began to embrace cloud-native development technologies like containers, microservices and Kubernetes. Today, it announced Mirantis Flow, a fully managed open source set of services designed to help companies manage a cloud-native data center environment, whether...