TikTok Is Expanding Into Job Recruitment — What Could Possibly Go Wrong?

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TikTok Is Expanding Into Job Recruitment — What Could Possibly Go Wrong?
Illustration for article titled TikTok Is Expanding Into Job Recruitment — What Could Possibly Go Wrong?
Photo: OLIVIER DOULIERY / Contributor (Getty Images)

TikTok — a social media platform best known for its sober, academic exploration of the heady subject matter frequently tackled by its user base — is currently rolling out plans to establish itself as a presence in the job recruitment space.

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Surely Gen Z will use this as a moment to conduct itself with decorum and maturity, and not as an opportunity to troll Fortune 500 companies.

According to a new site sponsoring the endeavor, known as TikTok Resumes, the app now allows users in the U.S. to apply for entry, associate and senior level positions by tagging videos their videos using the hashtag #TikTokResumes. The initiative is part of a pilot program that currently has about three dozen companies participating, including Target and Chipotle, as well as select media companies, including Meredith Corporation, ATTN and PopSugar.

While the pilot initiative’s intentions seem honorable enough — the company wants to help “support our community members who are looking for job opportunities” by “encouraging our users to turn their traditional paper resume into a digital video resume or elevator pitch,” per its website — the (temporary) foray into job recruitment seems to have enough awkward speed bumps embedded in it to at least give some prospective candidates pause.